2010年6月1日 星期二

20100601 的夢境:無極米使用 iPad 把妹

網友吳季蓁(無極米, Jimmy Wu)在使用 iPad ,然後吸引一個美眉過來觀賞。無極米笑容可掬,親切指導,幫助該美眉對 iPad 立刻上手,很是厲害。我在大概隔了五公尺距離處觀察,不想驚動他們。

【分析】此為現實生活中的投影,因為我昨天傍晚才請無極米代表冰果室帶著 iPad 去上節目,想說一來發揮他的長才,二來也可讓他在美眉面前走路有風,當晚遂有此夢。

2010年5月29日 星期六

20100529 的夢境:停車在山洞口轉彎處

很想睡覺,但又開著敞篷跑車走著「左邊是柵欄(外邊兒是懸崖)、右邊是山壁」的山路,邊開邊睡,後來就靠左(也就是對向車道)開,幾乎去擦到柵欄,但不確定有無擦到。我很想睜開眼睛,但又很想睡。

此時看到前方不遠處的路已經右彎,我知道該處是個隧道口,心想說我若把車停在這邊,實在太危險,因為一些對向來車甫出隧道就左彎,可能來不及煞車就會與我撞個正著,但我又睜不開眼睛,心想說完蛋了,於是奮力睜眼又閉眼,閉眼又睜眼,如此這般走走停停地勉強開到隧道口。

【分析】其實這個夢是在當晚剛入睡時所做,當時很想睡但又還沒睡,眼睛已經快睜不開了,遂有此夢。

2010年5月27日 星期四

蘋果市值超過微軟

雖然這陣子蘋果公司的股價也隨著納斯達克股市起起落落,但不變的趨勢就是蘋果逐漸逼近微軟的市值。以最新的收盤價來看,蘋果的市值為 2,220.7 億美元,已經超過了微軟的 2,191.8 億美元,成為美國第二大市值上市公司,僅次於 Exxon Mobil 的 2,786.4 億美元,在科技產業位居第一。

其實這並不是蘋果市值第一次超越微軟。上一次蘋果市值超過微軟是在 1989 年 12 月 19 日,距今快二十一年。相對於蘋果的十倍成長,微軟在近十年來股價起伏不大,不過微軟的營收仍多於蘋果約 10 億美元。此外,由於微軟約有一成的股票不是以公開方式發行,而蘋果幾乎全部的股票都是公開發行,所以若審視所有的普通股,嚴格說來微軟的市值其實仍超過蘋果一小截,不過這仍無損於蘋果營收與市值蒸蒸日上的事實。

想當初在 1996 年年底蘋果正風雨飄搖之際, Steve Jobs 回到蘋果,隨後以代理執行長(iCEO)的身分開始對帳面已經是赤字的蘋果進行整頓,一連串的救亡圖存動作就此展開,包括了帶入 Rhapsody 、終止相容機政策、停止 Newton 手持裝置與作業系統的發展等,其中很具歷史吊詭與咀嚼興味的,就是 1997 年「微軟宣布投資蘋果」一事,這讓蘋果宛若吃下了一顆定心丸。

其實當初蘋果與微軟達成的協議不只是投資而已,整個協議共有五項,分別是為期五年的專利相互交叉授權(Patent Cross License)、微軟在往後五年繼續推出為數與視窗版本相同的 Mac 版 MS Office 、 Internet Explorer 成為 Mac 系統中的預設網頁瀏覽器軟體、 Java 上的相容性合作,以及微軟斥資 1.5 億美元以市價購買蘋果現股並承諾三年內不脫手。不過當初許多人難以想像微軟會願意投資蘋果,其實對於微軟而言,蘋果的 Mac OS 平台也是個十分重要的市場,趁低價買進蘋果股票,並且換得 IE 等其他利益,有什麼不可以?

Jobs 是在 1997 年的 Macworld Boston 大會上宣布這項消息,當 Bill Gates 的臉孔被投影在布幕上時,虛聲四起;而偌大的 Gates 望著講台上的 Jobs 與台下的觀眾,令人遙想蘋果知名的《1984》廣告,當時想必讓許多死忠的蘋果愛用者感慨不已。曾幾何時,蘋果的市值超越微軟,再次想起 1997 年的吊詭;回想這些年來 Jobs 所推出的 i 系列軟硬體產品睥睨四方,與鬼門關前晃一回的矽谷驚奇,咀嚼其中的酸甜苦辣,真是百味雜陳。

在 Jobs 當年的演說結語中,呼應《Think Different》(不同凡想)廣告的內容,講述他個人對於蘋果品牌意義的看法。 Jobs 說:「在購買蘋果的電腦時,你必須有著不同於常人的想法;我想那些買了蘋果電腦的人們的確想法不同,而且是世上深具創意的靈魂。他們不僅只求把工作做完,而且還打算改變世界。他們使用各種能夠獲得的好工具來改變世界,而蘋果公司便在製造這些人所需要的工具。」

「今天,我希望你們因為看到若干不同凡想的開始而深具信心,我們也將會以不同的思考方式,服務那些從一開始就購買我們產品的人們。因為許多時候他們被視為瘋子,但在這些瘋狂行徑中,我們看到了天才,我們便是為這些人們來製造他們所需的工具。」

這段演說發表後十餘年來, Jobs 與蘋果的確繼續以不同凡想的方式來推陳出新,不但讓蘋果公司成長至今日的規模,而且也讓更多的人們因為使用了蘋果的產品而與眾不同,更改變了許多產業的生態,並深深影響了多少企業與產品往後的發展方向。這不只是能用「瘋狂」二字一語帶過,你我不得不承認 Jobs 真的也很天才。

以下是 1997 年的 Macworld Boston 大會 Jobs 宣布微軟投資的片段,以及蘋果知名的《1984》與《Think Different》廣告:








以下是近十年來蘋果與微軟股價起伏比較圖:




以下是 Jobs 在 1997 年 Macworld Boston 上介紹與微軟協議的原文內容:

Now I'd like to talk about meaningful partners.  Apple lives in an ecosystem, and it needs help from other partners.  It needs to help other partners.  And relationships that are destructive don't help anybody in this industry as it is today.  So during the last several weeks, we have looked at some of the relationships, and one has stood out as a relationship that hasn't been going so well but had the potential, I think, to be great for both companies.  And I'd like to announce one of our first partnerships today, a very, very meaningful one.  And that is one with Microsoft.  I'd like to take you through this.  The discussions actually began because there were some patent disputes.  And, rather than... I know.  Rather than repeating history, I'm extremely proud of both companies that they have resolved these differences in a very, very professional way.  And this has led, I think, to an overall relationship that we're announcing today that has got several parts to it, and we're extremely excited about.

First part of it is a patent settlement and cross-license.  The two companies have received a full cross-license for all patents that exist and for patents that are filed within the next five years.  It has been a very serious patent settlement.  The second part of this is, Microsoft is committing to release Microsoft Office on Macintosh for the next five years.  They are going to release the same number of major releases as they release on Windows during that time.  Their first release, they're going to target to have it out near the end of the year, it might slip a few months into next year, but they're working real hard on it, and it looks very, very good.  Next, we have taken a look at browsers out there and Apple has decided to make Internet Explorer its default browser on the Macintosh.  Since we believe in choice, we're going to be shipping other Internet browsers, as well, on the Macintosh, and the user can, of course, change their default should they choose to.  But we believe that Internet Explorer is a really good browser, and we think it's going to make a fine default browser.  Java.  We are going to be collaborating with Microsoft on Java to ensure that we can get the best from each other and ensure that there's compatibility between our virtual machines.  We think that will serve everybody's interests.  And lastly, Microsoft is making an investment in Apple.  Microsoft is buying $150 million worth of Apple stock at market price.  It is non-voting shares.  And they've agreed not to sell them for at least three years.  So what this means is that Microsoft is going to be part of the game with us as we restore this company back to health, have a vested interest in that stock price going up.  We're going to be working together on Microsoft Office, on Internet Explorer, on Java.  And I think that it's going to lead to a very healthy relationship.  So it's a package announcement today.  We're very, very happy about it.  We're very, very excited about it.  And I happen to have a special guest with me today via satellite downlink.  And if we could get him up on the stage right now...


Gates 的致詞:

Some of the most exciting work that I've done in my career has been the work that I've done with Steve on the Macintosh.  Whether it's the first introduction or doing products like Mac Excel, these have been major milestones, and it's very exciting to renew our commitment to the Macintosh.  We have over 8 million customers using Microsoft software on the Macintosh.  We make it very easy for people who use Macintosh to take their, their documents and work with all kinds of machines.  We're very excited about the new release we're building.  This is called Mac Office 98.  We do expect to get it out by the end of this year.  And we've got some, some real exciting features.  It's a product that's going to require no setup.  It's going to be an easy transition from people in the past.  And I think it's going to really set a new benchmark for doing a good job with performance, and exploiting unique Mac features.  In many ways it's more advanced than what we've done on the Windows platform.  We're also excited about Internet Explorer.  And we've got a very dedicated team that's down in California that works on that product.  And the code is really specially developed for the Macintosh.  It's not just a port of what we've done in the Windows environment.  And so we're pleased to be supporting Apple.  We think Apple makes a huge contribution to the computer industry.  We think it's going to be a lot of fun helping out, and we look forward to the feedback from all of you as we move forward doing more Macintosh software.  Thanks.


Jobs 的回應與結語:

Thank you, Bill.  You know, where we are right now, is we're shepherding some of the greatest assets in the computer industry.  And if we want to move forward, and see Apple healthy and prospering again, we have to let go of a few things here.  We have to let go of this notion that for Microsoft to win Apple has to lose.  We have to embrace a notion that for Apple to win, Apple has to do a really good job.  And if others are going to help us, that's great, because we need all the help we can get.  And if we screw up and we don't do a good job, it's not somebody else's fault.  It's our fault.  So I think that's a very important perspective.  I think if we want Microsoft Office on the Mac, we better treat the company that puts it out with a little bit of gratitude.  We'd like their software.  So the era of setting this up as a competition between Apple and Microsoft is over as far as I'm concerned.  This is about getting Apple healthy, and this is about Apple being able to make incredibly great contributions to the industry, to get healthy and prosper again.  The last perspective I'd like to leave with you on this is sometimes points of view can really make you look at things differently.  Like for me, when I was looking at the statistics and it hit me that Apple is the largest education company in the world, that was like a bolt of lightning.  That's huge.  What an incredible base to build off of.  Another bolt of lightning is that Apple plus Microsoft equals 100 percent of the desktop computer market.  And so, whatever Apple and Microsoft agree to do, it's a standard.  And I think that you'll see us work with Microsoft more because they're the only other player in the desktop industry and I think that you'll want to see Microsoft work with Apple more because Apple is the only other player in the desktop industry.  So I hope we have even more cooperation in the future because the industry wants it.

Lastly, I want to just talk a little about Apple and the brand and what it means, I think, to a lot of us.  You know, I think you always had to be a little different to buy an Apple computer.  When we shipped the Apple II, you had to think different about computers.  Computers were these things you saw in movies, they occupied giant rooms.  They weren't these things you had on your desktop.  You had to think differently because there wasn't any software at the beginning.  You had to think differently when a first computer arrived at a school where there had never been one before and it was an Apple II.  I think you had to think really differently when you bought a Mac.  It was a totally different computer, worked in a totally different way, used a totally different part of your brain.  And it opened up a computer world for a lot of people who thought differently.  You were buying a computer with an installed base of one.  You had to think differently to do that.  And I think you still have to think differently to buy an Apple computer.  And I think the people that do buy them do think differently and they are the creative spirits in this world.  They are the people that are not just out to get a job done, they are out to change the world.  And they're out to change the world using whatever great tools they can get.  And we make tools for those kinds of people.  So hopefully what you've seen here today are some beginning steps that give you some confidence that we, too, are going to think differently, and serve the people that have been buying our products since the beginning.  Because a lot of times people think that they're crazy.  But in that craziness, we see genius, and those are the people we're making tools for.  Thank you very much. 

2010年5月25日 星期二

20100525 的夢境:老婆重病離去.股東哈拉聚會

第一個夢:

我與「老婆」(不確定是誰,面容模糊,我也沒有稱呼她名字,但應不是真正現實世界的老婆馬妹),以及約十歲的女兒,住在一大廈內。似乎因為老婆重病,決定默默離開我與女兒。我望著老婆收拾東西後出了門,進電梯,我沒有表情,也沒什麼表示,就這麼「沒血沒淚」地望著她這麼離去。

後來因為女兒一直哭鬧,質問我為什麼讓媽媽離開?我想了想,也對。我就打電話給老婆說,就算重病我也要照顧妳,不應該就這樣讓妳離開我們,我還說了若干往事,希望能夠讓她回心轉意。講著講著,忍不住哽咽與掉淚。


第二個夢:

好友唐聖瀚(Ian Town)來訪,但蔡長青(Alex Tsai)還在路上。李崑章(Quincy Lee)與我都在等待,唐老覺得這樣很不好,於是再三去電催促。

我在公司內部走來走去,那是個大樓內的大辦公室,面積有一兩百坪,走道在辦公室的偏側,走道以外的區域都是辦公區。從一頭走到另外一頭,中間經過一個個部門。唐老看著「以前辦公室的照片」,發現走道旁的牆壁上有碩大的「英文」、「數學」等字眼,問我為何如此?我回說那是因為這以前是補習班,後來我們搬進來就將之移除。

但後來一想,不對,那補習班是位在我們樓上或樓下的ㄧ層樓,是房東所在,當時去簽約,順手拍下來。但因為樓層隔局大同小異,所以拍下來的照片會讓唐老有此誤會,於是連忙再解釋。

後來白榮吉(白叔; Uncle Pai)、沈一慶(E-Chin Shen)都到場哈拉,白叔看到 Quincy ,問其近況,得知「憑藉投資股票賺了不少銀子」,於是開口要求 Quincy 買其股份,以讓他有現金可以養老。 Quincy 當場傻眼,不知如何應對。


【後記】

1. 第二個夢的那個長廊,其實是我以前在王又曾的中國力霸總公司服務時所見到的辦公室實景重現,當時力霸總公司的六樓、八樓、九樓與十樓都是那個模樣,電梯出來後是該層樓的門廳,可選往左或往右的走道,就沿著走道走進去,就看到走道是靠邊的一側,另外大部份的面積都是辦公區域。例如出了電梯往左轉,走道是偏整個左半邊樓層的左邊,走道右邊還有走道面積的可能達 10 倍,是辦公區域。有垂直的小走道可以走進去那些部門與區域。

此外,之所以有補習班「英文」、「數學」等碩大字樣,可能是源自於昨晚我與老婆馬妹晚餐後外出散步,在豆漿店喝一杯冰豆漿時所見到的牆上廣告,那是附近升學補習班的海報,張貼在豆漿店店內,我看了一下,還評論說現在補習班老師都好年輕,那意味著是我老囉。

2. 第一個夢的夢境,讓我想起了王傑的這首《只因我愛你》,因為這種「因為生命即將離去」但又「不願當面告訴妳」是我所喜歡的一種人世悲情實境,多年來也時常哼著《只因我愛你》,去 KTV 也會點播此曲,但不料在夢中實踐這樣的悲境,但不是我親身演出,不過也能感受到那一種難以出口的悲涼。





《只因我愛你》

輕輕走過妳的身邊 希望沒有驚動妳
實在不是我所願意 在你熟睡時候離開妳

過去讓它變成回憶 希望妳不要介意
只是我有我的原因 就怕說了出來傷害妳 喔~~

* 火車已經停在那裡 而我將要永遠離開妳 請妳別傷心
  不必再為往事追憶 只嘆不能永遠在一起 這時候已是淚滿地

# 因為我~ 生命即將離去
  不願當面告訴妳 只因我愛妳

2010年5月24日 星期一

20100524 的夢境:真是他奶奶妹妹個熊

遇到四個美眉,她們組成「妹妹個熊」歌唱團體,分別名字就是叫做「妹」、「妹」、「Indenix」(拼法不是很明確,但大概就是這樣)和「熊」。

我覺得很奇怪,一來有兩個「妹」,要怎麼分?「大妹」與「小妹」嗎?此外「Indenix」是什麼意思?我也搞不清楚。還有「熊」,為什麼是熊?也不胖也不壯,又不是「北極熊」林良樂?!但我沒問,反正就知道有這個團體便是。

「妹妹個熊」?什麼跟什麼?!真是他奶奶個熊!!

2010年5月22日 星期六

20100522 的夢境:到白萊恩家中作客

到旅美好友白萊恩(張文郁, Bryan Chang)的家中作客,他家是一口字形建築,有一二兩層樓,一樓就是大客廳與書房、餐廳,二樓有臥房等,賓客雲集,我走在其間,沒有跟誰攀談。

我注意到某一處牆上有個洞,看來可以往下滑。但初次滑的人會很緊張,因為不知道下面多深(黑的,看不清楚),滑下去才發現豁然開朗,又是一個小廳。我滑下去後見到白叔(白榮吉, Uncle Pai)在那裡與一些人哈拉中。不過該處似乎是鑿開山洞,所以牆上很明顯是石窟的天然石壁,且在漏水,滴滴答答的,頗有人工與自然結合之妙。

2010年5月18日 星期二

20100518 的夢境:沒拿老照片竟還在.搭有廁所的電梯

第一個夢:

與國中同學顧元棠、好友蔡長青以及其他友人旅行到一處,突然想起上次曾拍以傳統底片相機拍了照片,並在該處洗照片,但後來沒拿。我談起此事,旁人起鬨說應該還是在吧,我想已經幾年了,不可能。結果青哥跑去該處(如美國超市等洗照片服務,開架式陳列,消費者自己搜尋,拿去結帳)翻找,最後打開一似乎擺放陳年照片的抽屜,發現在裡面。

我又驚又喜,連忙翻閱,對裡面的照片已經不太記得,但又似曾相識。

第二個夢:

與國中同學顧元棠、高中同學顏德安兩人一起步入一大樓(像是博物館),要去四樓,我領頭步入左邊的電梯,他們沒進來,我下意識覺得他們上了右邊的,於是想說那就趕緊按按鈕以便上樓;一看,只有到二樓。我想說好吧那就再改走樓梯。

結果短短從一樓到二樓,我做了兩件事情:一是觀察電梯,那電梯不大,約只能讓六人或頂多硬擠八人搭乘,結果有超過四分之一的角落(靠電梯的右後角落)是有一間小房間,我沒進去,直覺那是「殘障人士專用廁所」。

第三個夢:

我與其他人進入一教室,似乎是學生身分。教室裡面人很多,但我注意到黑板右上角有一液晶螢幕,上面顯示這班學生成績狀況,與上次考試的統計分析數字。我看著看著,不知道該怎麼辦。

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蔡政儒,字明道,生於 1968 年 12 月 22 日,台灣台北人,美國知識系統學院電腦資訊科學碩士。性情溫文而恬澹,重義氣,嗜讀書,好美食並曾茹素五年;喜研究電影、攝影與各類玄妙事物,並與友人交遊和幫忙解決問題,進行知識與經驗的交流與分享。近年來專心於電子商務的行銷與系統事務,並擅於企劃與建置小而美的興趣類型網站。